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E-commerce / Shopify / UX-UI

Yule Maison

A complete Shopify storefront for a premium linen and home textile house, built around a calm Provence-inspired aesthetic, a muted natural palette, and a quiet editorial rhythm that lets the product photography carry the brand.

Client
Yule Maison
Year
2025
Scope
UX/UI · Shopify · Storefront · E-commerce · Art Direction
Yule Maison cover preview

Process

01

Storefront

Editorial product presentation

The shopping experience was structured as a curated catalogue, with generous spacing, refined typography, and a restrained layout that frames each linen piece with its price and a single clear call to action.

02

UX/UI

Atmosphere and brand storytelling

Lifestyle sections carry the narrative of timeless textures and everyday rituals, pairing warm interior photography with concise copy so the store reads like a considered home magazine rather than a template.

03

E-commerce

Conversion-ready storefront

The build was finished with shoppable hero moments, hotspot-driven product discovery, and a complete footer of shop, learn, and connect links, giving Yule Maison a launch-ready commerce foundation.

Yule Maison interface shot 1
Yule Maison interface shot 2
Yule Maison interface shot 3

Result

A cohesive, conversion-ready linen brand on Shopify that turns a muted, tactile aesthetic into a polished shopping experience built to scale across collections.

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info@inflooms.com
Yule Maison | Inflooms Web Studio